Radium

Search engine marketing (SEM), also called Pay-Per-Click advertising (PPC), involves the purchase and management of keywords. Unlike organic search, placement is determined by your bid price and quality of your advertisement.

Because paid search marketing involves the purchase of keywords, it’s easy to overbid on the wrong search phrases and waste your budget quickly. That’s why you need a partner that understands your goals and your budget.

Our SEM services include:

Paid search strategy definition and setup
Our paid search marketing packages include market definition, keyword research, ad copy development, campaign optimization, bid price management and the creation of actionable management reports.

Campaign management and optimization
You have a lot of things to worry about so let Radium handle the management of your search engine marketing campaigns. Our team of experts will monitor and optimize your campaigns on a daily basis to ensure you get the returns you deserve.

Google AdWords paid search audit
Are you currently running Google AdWords campaigns but unsure if you’re getting the return you should? Maybe it’s time for an overhaul. Our search marketing audit will review your paid search campaigns and recommend specific opportunities for improvement.