Radium

Search engine marketing (SEM), also called Pay-Per-Click advertising (PPC), involves the purchase and management of keywords. Unlike organic search, placement is determined by your bid price and quality of your advertisement.

Because paid search marketing involves the purchase of specific keywords, it’s easy to overbid on the wrong search phrases and waste your budget quickly. To succeed with paid search you need to understand searcher intent and focus on the words with the highest conversion rates.

Radium is a Google AdWords certified partner with expertise in Google AdWords, Bing Search advertising, Yahoo Search Marketing and Facebook PPC.

Our SEM services include:

Paid search strategy, management and optimization

• Market definition and strategy development
• Keyword research
• Bid price management
• Daily campaign management and optimization
• AB split testing of ad text variations
• Creation of actionable management reports

Google AdWords paid search audit:
Are you currently running Google AdWords campaigns but unsure if you’re getting the return you should? Maybe it’s time for an overhaul. Our paid search audit will review your paid search campaigns and recommend specific opportunities for improvement.

Landing page design and testing:
A crucial piece to any paid search campaign is the landing page. Often the success of a campaign hinges on how well your page performs. A properly designed landing page will focus the users attention on key elements of the page and deliver more conversions.

Visit our landing page optimization page to learn more.

facebook pay-per-click advertising
Pay per click advertising on facebook delivers access to over 500 million active users and allows you to connect with consumers based on location, age and interests.

Visit our facebook marketing page to learn how facebook ads works.