We Attract More Leads
Content Is…Content is everything - Words, video, infographics and more – that which you put on your website and elsewhere on the internet. Superior content is what search engines – and your prospects – want. It positions you as an information resource, inspiring visitors to return again and again until they become customers.
Generating More Valuable Leads – Plenty of companies create plenty of content – of little value. Radium is different because our sole focus is employing content to generate leads. We provide you with a measurable ROI on your content investment.
Super Skillful Strategies - Our content strategists start with your end objective, then reverse engineer your strategy. Our content plan will target your personas with the ideal message and media. In addition to useful information, our content plants seeds of desire for your brand so that you achieve your goal: conversions and profit.
Uniquely Integrated Services – Many service providers focus solely on creating content. But content doesn’t exist in a vacuum. That’s why we offer integrated services such as social media, SEO and PPC to ensure your content is delivered effectively.
Glimpse Inside the Lab – Here are select elements of our content services:
- Content strategy & execution
- Content audit and gap analysis
- Corporate blog strategy and management
- Content creation including: web copy, eBooks, white papers, blogs, infographics and marketing collateral
- Email marketing
- Video production
Our Top-Secret Formula, Revealed
Deep Customer Insights - You’ll receive superior content marketing from Radium because we start by deeply researching your business, industry and customers. Our lab-coated content team is comprised of research experts. This expertise results in content that is a) smarter and b) more meaningful to your audience
Content Audit – Next we’ll formulate a detailed audit of your existing content, both qualitative and quantitative. The audit will identify what content works – and what doesn’t. We’ll make recommendations for improving existing content and – when necessary – creating new content from scratch.
“Though Winsper offers many services, we seek out the best in class to partner on key initiatives. We consistently turn to Radium for organic and paid search marketing strategy and execution. While I’d rather not tip off my competition, the superb results of Radium won’t stay secret for long” - Jeff Winsper – Winsper Inc.
Crafty Content Creation – As a one-stop agency, we offer a team of award-winning writers and producers. Our content will elevate your brand and provide thought leadership by anticipating and staying ahead of trends. If you already have a team in place, we can simply guide and augment your team wherever needed.
Content Distribution - We custom tailor your content mix to best suit your company, industry and customers. We work with the media and channels best suited to impact your target market. We thus deliver your content to the right audience at the right time, to generate more valuable leads.