Radium Labs Integrated Case Studies
Known for their advanced UV blocking lens technology and amazing customer service, Maui Jim is the world’s largest manufacturer of polarized sunglasses.
Capture prospective customers at their greatest moment of interest and direct them to the most appropriate product pages on the website.
Develop an integrated search marketing campaign including elements of Goolge AdWords paid search ads and Google Shopping listings.
- 211% ROI on media spend
- Increased sales from AdWords by 189%
- Increased orders from AdWords by 256%
Pitney Bowes Business Insight helps corporations to acquire, serve and grow customer relationships and is home to the world’s premier geographic analysis application, MapInfo Professional.
Develop a consistent, cost effective search strategy (paid and organic) for the optimization of approximately 30 geo targeted websites and multiple sub domains.
Optimize websites to capture organic search traffic and establish paid search campaigns tailored to products and regions.
- 25 new campaigns spanning 6 global regions
- 16% improvement on key webpage conversions
- Developed an optimized landing page system, allowing for the creation of new pages by non-technical personnel in under an hour
Precision-Paragon [P2] makes energy efficient lighting for commercial and industrial buildings and is a leader in lighting retrofit information and resources.
Increase overall search engine visibility and generate serious traffic by way of non-branded keyword search phrases.
Secure high quality inbound links by developing and promoting targeted content to industry websites and blogs.
- 100% increase in overall search engine traffic
- 711% increase in non-branded search engine traffic
- Featured articles on major blogs and industry websites
Quench is the largest point-of-use water cooler company in the US & distributes bottleless water coolers to over 20,000 businesses.
Dramatically increase the volume and quality of inbound leads to the call center while building a scalable, repeatable nationwide sales model.
Radium developed an inbound marketing strategy that included: paid search marketing, organic search engine optimization, social media outreach and conversion rate optimization.
- First page Google rankings for: water coolers; bottleless water coolers; UV water filtration; and water dispensers
- 9.2% conversion rate, generating over 250 leads per month
- Several featured articles on major blogs and websites, including Good Magazine
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