Radium

Known for their advanced UV blocking lens technology and amazing customer service, Maui Jim is the world’s largest manufacturer of polarized sunglasses.

Goal:
Capture prospective customers at their greatest moment of interest and direct them to the most appropriate product pages on the website.

Strategy:
Develop an integrated search marketing campaign including elements of Goolge AdWords paid search ads and Google Shopping listings.

Results:

• 211% ROI on media spend
• Increased sales from AdWords by 189%
• Increased orders from AdWords by 256%

Pitney Bowes Business Insight helps corporations to acquire, serve and grow customer relationships and is home to the world’s premier geographic analysis application, MapInfo Professional.

Goal:
Develop a consistent, cost effective search strategy (paid and organic) for the optimization of approximately 30 geo targeted websites and multiple sub domains.

Strategy:
Optimize websites to capture organic search traffic and establish paid search campaigns tailored to products and regions.

Results:

• 25 new campaigns spanning 6 global regions
• 16% improvement on key webpage conversions
• Developed an optimized landing page system, allowing for the creation of new pages by non-technical personnel in under an hour

Precision-Paragon [P2] makes energy efficient lighting for commercial and industrial buildings and is a leader in lighting retrofit information and resources.

Goal:
Increase overall search engine visibility and generate serious traffic by way of non-branded keyword search phrases.

Strategy:
Secure high quality inbound links by developing and promoting targeted content to industry websites and blogs.

Results:

• 100% increase in overall search engine traffic
• 711% increase in non-branded search engine traffic
• Featured articles on major blogs and industry websites

Quench is the largest point-of-use water cooler company in the US & distributes bottleless water coolers to over 20,000 businesses.

Goal:
Dramatically increase the volume and quality of inbound leads to the call center while building a scalable, repeatable nationwide sales model.

Strategy:
Radium developed an inbound marketing strategy that included: paid search marketing, organic search engine optimization, social media outreach and conversion rate optimization.

Results:

• First page Google rankings for: water coolers; bottleless water coolers; UV water filtration; and water dispensers
• 9.2% conversion rate, generating over 250 leads per month
• Several featured articles on major blogs and websites, including Good Magazine