Search & Social

Radium is a Google AdWords
Certified Partner,

So you know we're good!

Post by Rich Angstadt

In blog, search engine optimization

1 Comment

The Ultimate List of Google Caffeine Resources

By now you’ve undoubtedly heard of Google Caffeine, Google’s next generation infrastructure. According to Google:

“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.”

If you’re like us, you probably jumped out of your seat when you heard this news…then again you probably aren’t search nerds so maybe you just wondered what implications the change would have on your keyword rankings. So far there have been a lot of discussions going on across the web, between SEO experts,  tech bloggers and just about everybody else. So to make your life a little easier, we aggregated and compiled the best content out there.

Resources from Google
Original blog post announcing Google Caffeine testing

Web developer preview of new infrastructure – This is the official preview of Google Caffeine

Matt Cutts: Q&A on the Caffeine update

Matt Cutts: WebProNews interviews Matt Cutts regarding Caffeine (video is embedded below.)

Google Caffeine Comparison Tools
Compare Caffeine allows you to search Google &  Google Caffeine at the same time and compare results side by side on a single page.

Google Caffeine Compare – same as above

Add Caffeine to you Firefox search bar – This tool will install Google Caffeine search to Firefox

Google Rank vs. Caffeine Rank – This tool compares your keyword rankings on Caffeine and Google

Caffeine Commentary, Theories and Testing Results
The Register: Google Caffeine: What it really is – wake up and smell the file system

Andy Beal: Google Caffeine Test Suggests Too Much Emphasis on Real-Time Indexing

Mashable: Google Caffeine: A Detailed Test of the New Google

Search Engine Land: Google Caffeine: Google’s new search engine index

ClickZ: How Google’s Caffeine will impact PPC

Webmaster Word discussion: Google’s Caffeine contains a rewrite of the Google file system

What you should do to get ready
Relax, this isn’t the end of the world. However, you should run some comparison tests on Google and Caffeine and compare the results. Most likely you won’t see big differences between the two but it’s always best to be proactive. Next, continue producing link worthy content and promoting your website. The fundamentals of SEO aren’t changing and the efforts you’re making today aren’t going to be undone when Caffeine rolls out to the public in a a couple of months.

We’ll keep this post updated as new information becomes available. To ensure you have the latest in Google Caffeine news, subscribe to our RSS feed here.

About the Author

Rich Angstadt

Rich is the president and founder of Radium, an enterprise digital marketing agency specializing in search and social media. He is a Google AdWords qualified professional and splits his time between Austin Texas & Charlotte NC. Follow Rich on twitter.

One Response to “The Ultimate List of Google Caffeine Resources”

  1. SEOKudos

    September 16th, 2009

    SEOKudos said:

    The Ultimate List of Google Caffeine Resources…

    Kudos for a great SEO article – Trackback from SEOKudos…

Post a Comment