By now you’ve undoubtedly heard of Google Caffeine, Google’s next generation infrastructure. According to Google:
“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.”
If you’re like us, you probably jumped out of your seat when you heard this news…then again you probably aren’t search nerds so maybe you just wondered what implications the change would have on your keyword rankings. So far there have been a lot of discussions going on across the web, between SEO experts, tech bloggers and just about everybody else. So to make your life a little easier, we aggregated and compiled the best content out there.
Resources from Google
Original blog post announcing Google Caffeine testing
Web developer preview of new infrastructure – This is the official preview of Google Caffeine
Matt Cutts: Q&A on the Caffeine update
Matt Cutts: WebProNews interviews Matt Cutts regarding Caffeine (video is embedded below.)
Google Caffeine Comparison Tools
Compare Caffeine allows you to search Google & Google Caffeine at the same time and compare results side by side on a single page.
Google Caffeine Compare – same as above
Add Caffeine to you Firefox search bar – This tool will install Google Caffeine search to Firefox
Google Rank vs. Caffeine Rank – This tool compares your keyword rankings on Caffeine and Google
Caffeine Commentary, Theories and Testing Results
The Register: Google Caffeine: What it really is – wake up and smell the file system
Andy Beal: Google Caffeine Test Suggests Too Much Emphasis on Real-Time Indexing
Mashable: Google Caffeine: A Detailed Test of the New Google
Search Engine Land: Google Caffeine: Google’s new search engine index
ClickZ: How Google’s Caffeine will impact PPC
Webmaster Word discussion: Google’s Caffeine contains a rewrite of the Google file system
What you should do to get ready
Relax, this isn’t the end of the world. However, you should run some comparison tests on Google and Caffeine and compare the results. Most likely you won’t see big differences between the two but it’s always best to be proactive. Next, continue producing link worthy content and promoting your website. The fundamentals of SEO aren’t changing and the efforts you’re making today aren’t going to be undone when Caffeine rolls out to the public in a a couple of months.
We’ll keep this post updated as new information becomes available. To ensure you have the latest in Google Caffeine news, subscribe to our RSS feed here.