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The Big List of Internet Marketing Tools

Tuesday, 22nd March , 2011

No matter what your internet marketing goals, there is a tool to help you achieve them. But selecting the right tool from so many choices can seem overwhelming. To help you find the right software for the job, we have compiled a list of some of the best tools available to help you manage, optimize and guide your internet marketing strategies!

The list contains tools for SEO management, paid search (PPC) optimization, usability testing, analytics, email marketing and social media management.

Website Visitor Testing, Usability & Feedback Tools

Userfly
Tags: Usability Testing, User Testing, Recorded User Visits

Userfly provides instantaneous web user studies by recording user visits and letting you play them back to see every mouse movement, click, and form interaction.

Clicktale
Tags: Customer Experience Analysis, In-Page Analytics, Heatmaps

ClickTale focuses on visitor interactions inside web pages, recording everything from mouse moves and clicks to actual keystrokes. This gives a much more thorough, in-depth view into what your visitors are focusing on and interacting with inside the pages themselves.

Crazy Egg
Tags: Heatmaps, Click Tracking

Crazy Egg lets you visualize every click your visitors make. Discover exactly how visitors are using your website – then optimize it to increase your conversion rate.

Landing Page Testing, Multivariate/AB Testing Tools

Unbounce
Tags: Landing Page Software, AB Testing

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers.

Visual Website Optimizer
Tags: AB Tests, Split Testing, Multivariate Testing

Visual Website Optimizer is an easy to use A/B testing tool featuring point-and-click test designer and WYSIWYG editor for creating variations. It also dramatically shortens time to go live with your A/B tests because of the innovative “tag-less” integration.

Google Website Optimizer
Tags: Website Optimization, Website Testing

Website Optimizer shows alternative pages at random to your website visitors, then measures which versions lead to the conversions you want.

Search Engine Optimization (SEO) Software Tools

Seomoz
Tags: SEO Software, Backlink Analysis, SEO Community

SEOmoz PRO combines campaign-based monitoring, actionable recommendations and premium access to the web’s largest SEO community.

Raven
Tags: SEO software, Link Building Software, SEO campaign management

Raven online software system helps customers quickly research, manage, monitor and report on SEO, email, social media and other internet marketing campaigns.

Paid Search Management (PPC) Software

SpyFu
Tags: Competitor Keyword Analysis, Google AdWords Competitive Analysis

SpyFu allows you to enter in any domain and instantly see the Google AdWords keywords and ad copy which that site uses. You can also compare multiple websites and uncover hidden keyword opportunities.

Sem Rush

Tags: Google AdWords Keyword Analysis, Keyword Research

SEMRush is an online tool for Google organic and AdWords competitors keywords research.

Keyword Competitor
Tags: Keyword Research Tool, Competitive Insight

Keyword Competitor is a real-time keyword research and competitor monitoring tool. Real-time means that all the data collected from the Internet is on demand so that you know each keyword and SERPs and ad placement right now.

Website Analytics, Tracking and Data Software

WROI
Tags: PPC Conversion Tracking, Ecommerce Tracking

Track the clicks, leads and sales from all your online advertising in one place. Then, dig deep into each campaign to eliminate the ads, keywords, landing pages and placements that are costing you money without bringing in sales.

KISSinsights
Tags: Survey Tool, Online Surveys, Customer Feedback

KISSinsights gives your customers a way to tell you what they need. Ask a question (or two) and your customers will see it slide up from the bottom right-hand corner of your site.

Compete
Tags: Traffic Analysis, Website Traffic, Engagement Metrics

Monitor and benchmark traffic & engagement metrics on up to 1,000,000 different websites. Use competitive metrics to understand how your competitors are attracting and keeping customers online, and then improve your own on-site performance and marketing channel effectiveness.

Email Marketing Software

Mail Chimp
Tags: Email Marketing, Email List Management, Newsletters

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use and track your results. It’s like your own personal publishing platform.

Aweber
Tags: Email Marketing Software, Autoresponders,

AWeber’s email marketing tools like professional email signup forms & autoresponder services make it easy for you to build your email list and stay in touch with prospects.

Social Media Monitoring Tools

Radian6
Tags: Social Media Monitoring, Engagement

Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web.

Lithium
Tags: Customer Engagement, Social CRM

Lithium engages your social customers (online and mobile) with habit-forming community experiences. We help you find them, find their passions and motivate them to participate so you can all make good things happen for each other.

HootSuite
Tags: Social Media Dashboard, Team Collaboration

HootSuite Social Media Dashboard helps enterprises maximize the reach and efficiency of social media outreach and listening efforts.

Seesmic
Tags: Social Media Tool, Social Services Management

Seesmic is a powerful collection of social management tools that provide businesses and individuals with everything they need to build their brand online. With applications on every platform, Seesmic is the most comprehensive solution on the market.

TweetDeck
Tags: Social Services Management, Twitter, facebook, LinkedIn, MySpace

TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn and more.

Miscellaneous Internet Marketing Tools

Hello Bar
Tags: Notification Bar, Header Bar, Toolbar

A simple notification bar for your website that delivers your message and drives more clicks.

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Toolbox image courtesy of Robert Donovan