Act like an affiliate marketer
Monday, 26th October , 2009
Recently I have been working with clients on their affiliate marketing programs and it dawned on me that many of the skills that make affiliate marketers successful could be appropriately applied to search marketing (both paid and organic) professionals.
What makes a good affiliate marketer?
Here are 3 strategies that you can employ to become better at search marketing.
It’s not about the tools
Thursday, 15th October , 2009
Facebook, twitter, YouTube, FriendFeed, WordPress, Blogger, Digg, Delicious, Reddit, Flickr, Stumbleupon…
I could fill an entire blog post with all of the available social media sites and tools that you can use to promote your business on the web. But the fact is, it’s not about the tools.
With all of the press these companies receive it’s easy to forget about this and focus on the delivery method.
Don’t tick off your customers
Thursday, 1st October , 2009
Often marketers fail to consider the ramifications that new marketing campaigns and incentives will have on existing customers. Sure, slashing the price of your offering will move a ton of units but what about those customers that paid the original price. What effect does the price drop have on them?
Don’t feel like paying? How about a link instead?
Thursday, 24th September , 2009
We all know that Google doesn’t like paid links and encouraging natural links is the future of SEO. But, for many websites natural links are hard to come by and often have poor anchor text associated with them. So what is a company supposed to do to encourage people to link to their website? Well, you could spend time building value for users or you could simply give away your offering for free in exchange for an inbound link.
Advanced web ranking's free offer.
It’s all about the content
Tuesday, 15th September , 2009
Recently I came across a great article on Search Insider on why your website doesn’t deserve to be #1 in organic search results. The premise is simple – before taking on a new client, ask them to tell you why their website deserves to be #1 in search results.
The answer can be quite telling. Maybe this client has an amazing product that is better than anything else on the market. Or, maybe they produce content that is 10 times better than any of their competitors. Or maybe, just maybe, their website is exactly like their competitors.
