It’s not about the tools
Thursday, 15th October , 2009
Facebook, twitter, YouTube, FriendFeed, Wordpress, Blogger, Digg, Delicious, Reddit, Flickr, Stumbleupon…
I could fill an entire blog post with all of the available social media sites and tools that you can use to promote your business on the web. But the fact is, it’s not about the tools.
With all of the press these companies receive it’s easy to forget about this and focus on the delivery method.
Remember the vessel is less important than the destination. The tool is just that, a tool that can be used to accomplish a task. Define your task, set your goals, determine how to connect with your consumers and then and only then worry about picking up the right tool.
The tool you plan to use today is less important then the goal you plan to accomplish.
Image courtesy of Robert Donovan
About the Author
Rich is the president and founder of Radium, an internet marketing agency specializing in SEO, SEM and social media marketing. He is an AdWords qualified professional and splits his time between Austin, Boston and sunny Buffalo NY. You should follow Rich on twitter here.
Justin
October 15th, 2009
Justin said:
I actually just wrote an oddly similar rant/post about Wordpress plugin lists.
If you think too big, you will lose your goal and visitors. Your visitors will feel alienated by what you are doing because you are not showing any courtesy to their views.
People want some guidance, some personality and some information, if you just give them information, then you are not giving them what they want.
Maggie
October 16th, 2009
Maggie said:
So true! People focus so much on the vessel they forget to fill it with substance. It doesn’t matter if you circulate your marketing material on 6 social media platforms, if the content isn’t compelling.
Nils-Fredrik
October 23rd, 2009
Nils-Fredrik said:
Using social media for communication is about HOW you do it, not just THAT you do it.