Alternatives to blogging
Wednesday, 14th April , 2010
Developing unique and interesting content is hard work. Let me repeat – Developing unique and interesting content is hard work. Don’t believe me? Try and knock out a couple of blog posts. Better yet, do it in your spare time. In between all of the other work demands you have, try and craft an entertaining piece of content targeted to your audience.
I’m not trying to turn off anyone from launching a blog or spending time crafting great content. Quite the contrary – I believe the value you generate from developing great work is tremendous. But not everyone has time to develop their own content or publish a blog on a regular basis. How can these people get their message out?
1. Blog commenting
This is one of the best ways to get your voice heard. As a blogger myself, I can tell you that I personally read each and every comment I receive. I also read the comments people leave on other blog posts. Comments make the main piece more interesting, especially when there’s a disagreement among readers.
If you read an article you feel passionate about, let the author know. Leaving an insightful comment adds value to the discussion and will generate interest in your point of view. Also, since most blogs allow you to drop a link, readers have easy access to your home on the web.
2. Engaging in discussions
The beauty of starting discussions is that they can happen anywhere. Plus, you don’t even have to start the discussion; you can simply join others that are already talking about topics that interest you. Find questions you can answer and provide value to others on the network. LinkedIn, twitter and niche forums are all great places to start.
3. Discovery/Sharing content
What good is great content if no one can find it? Finding interesting content and sharing it with others is almost as good as creating it, especially if it’s on a small blog people don’t know about. It’s like being that guy that discovers great indie music no one has heard of. You’ll be considered “cutting edge” and “in-the-know” – two terms anyone would want associated with their name.
What do you think? Are there other alternatives to blogging that I missed? Let me know in the comments.
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About the Author
Rich is the president and founder of Radium, an internet marketing agency specializing in SEO, SEM and social media marketing. He is an AdWords qualified professional and splits his time between Austin, Boston and sunny Buffalo NY. You should follow Rich on twitter here.
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