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Post by Rich Angstadt

In blog, client news, web design


A Redesign Fit For A Nestlette

Our client, Nestlette, recently went live with a brand new website and logo and we just couldn’t keep the news to ourselves! We are very excited for the team at Nestlette and anticipate the new design and functionality of the website will bring them closer to reaching their marketing goals.

The goal of the new design was to increase content consumption, encourage social sharing and maximize profitability of the site through increased ad exposure and affiliate click through rates.

Usability and Wireframing:
To facilitate a smooth design process, Radium developed wireframes for key pages on the website. Click the images below for full size versions of the completed wireframes.

Homepage Wireframe
Homepage wireframe

Single Post Wireframe
Single Blog Post Wireframe

Blog Category Index Wireframe
Blog Category Index Wireframe

Website Design
The wireframes were brought to life beautifully by the design team at Southern Media. Coding and development was handled by WP Coder.

Homepage Design
Nestlette homepage design

Category Icon Design
Nestlette Category Icon Design

Nestlette Category Design

Email Subscription DesignNestlette Email Subscription Design

Comment Design
Nestlette Comment Design

Logo Design
The old identity just wasn’t cutting it, so a new logo was developed consistent with the color scheme for the new site. The logo was designed by Matt Palmateer.

Nestlette Logo Blue

Nestlette Logo White

About Nestlette
Nestlette is a popular women’s lifestyle blog covering the best in beauty, housewares, clothing and so much more. Visit Nestlette.

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About the Author

Rich Angstadt

Rich is the president and founder of Radium, an enterprise digital marketing agency specializing in search and social media. He is a Google AdWords qualified professional and splits his time between Austin Texas & Charlotte NC. Follow Rich on twitter.

2 Responses to “A Redesign Fit For A Nestlette”

  1. Trish

    December 12th, 2011

    Trish said:

    My compliments to a new web design and logo for Nestlette well done;Two thumbs up!! – Trish

  2. Jackie

    January 20th, 2012

    Jackie said:

    Great job on transforming the wire frame into that design! Nice choice of color theme also. Very soft and comforting look.

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