A Redesign Fit For A Nestlette
Thursday, 12th May , 2011
Our client, Nestlette, recently went live with a brand new website and logo and we just couldn’t keep the news to ourselves! We are very excited for the team at Nestlette and anticipate the new design and functionality of the website will bring them closer to reaching their marketing goals.
The goal of the new design was to increase content consumption, encourage social sharing and maximize profitability of the site through increased ad exposure and affiliate click through rates.
Usability and Wireframing:
To facilitate a smooth design process, Radium developed wireframes for key pages on the website. Click the images below for full size versions of the completed wireframes.
Website Design
The wireframes were brought to life beautifully by the design team at Southern Media. Coding and development was handled by WP Coder.
Homepage Design
Category Icon Design
Email Subscription Design
Comment Design
Logo Design
The old identity just wasn’t cutting it, so a new logo was developed consistent with the color scheme for the new site. The logo was designed by Matt Palmateer.
About Nestlette
Nestlette is a popular women’s lifestyle blog covering the best in beauty, housewares, clothing and so much more. Visit Nestlette.
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About the Author
Rich is the president and founder of Radium, an enterprise digital marketing agency specializing in search and social media. He is a Google AdWords qualified professional and splits his time between Austin Texas & Charlotte NC. Follow Rich on twitter.
Trish
December 12th, 2011
Trish said:
My compliments to a new web design and logo for Nestlette well done;Two thumbs up!! – Trish
Jackie
January 20th, 2012
Jackie said:
Great job on transforming the wire frame into that design! Nice choice of color theme also. Very soft and comforting look.